Our Story

A note from our Founder, Kelly Simpkin-Clarke: 

WeKind began during my own search for haircare that felt gentle, considered and safe to use during pregnancy. What started as a personal need became a much bigger idea: haircare designed around the changing needs of women.

I spent three years researching ingredients & formulations, consulting with an obstetrician and looking at the relationship between hormonal change, scalp health and hair before WeKind was born. The more I learned, the clearer it became just how significantly hormones can affect our hair and scalp — from pregnancy and postpartum shedding to changes in texture, dryness and density during perimenopause and menopause.

Today, WeKind has evolved into science-backed hormonal haircare with a scalp-first approach. Working with experts and carefully selected ingredients, we create targeted formulas to support women’s hair and scalp through every hormonal chapter.

Because our hair changes as we do — and we believe our haircare should change with us.